An obvious feature of marketing is the promotion of your business; getting the recognition and attention of your target audience across a wide ranging or specific market.
Going hand-in-hand with this is the enhanced brand recognition. Over time potential customers and members of the public will begin to associate your logo and your brand with your business.
Every business needs to ‘spend money to make money’. Investing in marketing is no different. The most important advantage of marketing is therefore quite simply improving the businesses profits by boosting sales.
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